To order, click either on the picture of the book or on the title.
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Everywhere: Comprehensive Digital Business Strategy for the Social Media Era
by Larry Weber |
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The Facebook Marketing Book
by Dan Zarrella and Alison Zarrella |
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The Little Big Things: 163 Ways to Pursue Excellence
by Tom Peters |
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The Mom & Pop Store: How the Unsung Heroes of the American Economy are Surviving and Thriving
by Robert Spector |
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
by Paco Underhill |
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Hug Your People: The Proven Way to Hire, Inspire, and Recognize Your Employees and Achieve Remarkable Results
by Jack Mitchell |
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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
by Joseph Michelli |
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Boom: Marketing to the Ultimate Power Consumer-the Baby Boomer Woman
by Mary Brown
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Treasure Hunt: Inside the Mind of the New Consumer
by Michael J. Silverstein
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The Bear Necessities of Business: Building a Company with Heart
by Maxine Clark
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Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
by Seth Godin
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All Marketers Are Liars:
The Power of Telling Authentic Stories in a Low-Trust World
by Seth Godin
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Return on Customer: A Revolutionary Way to Measure and Strengthen Your Business
by Don Peppers and Martha Rogers, PhD |
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Call of the Mall
by Paco Underhill |
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On Target: How the World's Hottest Retailer Hit a Bull's-Eye
by Laura Rowley |
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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
by Jack Mitchell
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America's Corner Store: Walgreens' Prescription for Success
by John U. Bacon |
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The Wizard of Ads
by Roy H. Williams |
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Secret Formulas of the Wizard of Ads
by Roy H. Williams |
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Magical Worlds of the Wizard of Ads
by Roy H. Williams |
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Attention! (How to interrupt, yell, whisper, and touch consumers...)
by Ken Sacharin |
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Don't Think Pink: What Really Makes Women Buy--and How to Increase Your Share of this Crucial Market
by Lisa Johnson and Andrea Learned |
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
by Martha Barletta |
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Living It Up: Our Love Affair with Luxury
by James B. Twitchell |
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One Nation Under Goods: Malls and the Seductions of American Shopping
by James J. Farrell |
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Why We Shop: Emotional Rewards and Retail Strategies
by Jim Pooler |
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Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
by Mary Lou Quinlan |
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When Customers Talk...Turn What They Tell You into Sales
by T. Scott Gross and BIGresearch |
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The Nordstrom Way
by Robert Spector, Patrick D. McCarthy |
